Basic Marketing Research
By:Naresh K. Malhotra,Mark Peterson
Published on 2006 by Prentice Hall
For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
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Book ID of Basic Marketing Research's Books is IBp4ngEACAAJ, Book which was written byNaresh K. Malhotra,Mark Petersonhave ETAG "T7PK6Wzc8HQ"
Book which was published by Prentice Hall since 2006 have ISBNs, ISBN 13 Code is 9780131525429 and ISBN 10 Code is 0131525425
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Book which have "631 Pages" is Printed at BOOK under CategoryMarketing
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